The main objective of this work is to contribute to the border periphery regions research at a field of usage of modern spatial development instruments. We verify the sustainability and the range of application on a concrete model location of Jachymovsko. The geographical location was revealed as a core development factor. We are presenting an optimal marketing strategy for this region based on an analysis of the environment and the image analysis. This strategy is focused on a consolidation and intensification of promotion of tourism and implementation of an external communication strategy. The quantitative data about a region are supported with the qualitative data from two researches: questionnaire method and Delphi method. Key words: periphery - regional marketing - Delphi method - Jachymovsko
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:296194 |
| Date | January 2010 |
| Creators | Marková, Petra |
| Contributors | Jančák, Vít, Jeřábek, Milan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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