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"Women and men like different things"? Doing gender als Strategie der Werbesprache

Zugl.: Frankfurt (Main), Univ., Diss., 2005

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/180905130
Date January 2005
CreatorsMotschenbacher, Heiko
PublisherMarburg Tectum-Verl.
Source SetsOCLC
LanguageUndetermined
Detected LanguageGerman
CoverageEnglisch

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