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Konkurenceschopnost českého designu / The competitive strength of czech design

The goal of the thesis is to explain what design exactly means and describe, its develop and some its parts. Further describes its use as very important marketing tool. The practical part contains implement of design in company Apple computer. The Part of "czech design" describes partnertships of designers and czech firms such as Mattoni, Linet, Pivovary Staropramen etc. The last part contains the foundation of student's brand KATARZE and its presenattion on Desgnblok.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5328
Date January 2008
CreatorsPetrák, Jiří
ContributorsVávra, Oldřich, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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