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The role of logo design in creating brand emotion: a semiotic comparison of the apple and IBM logos/

Thesis (Master)--İzmir Institute of Technology, İzmir, 2006 / Keywords:Semiotics, logo, brand emotion, apple computers, IBM. Includes bibliographical references (leaves. 111-122).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/417648172
Date January 2006
CreatorsBiricik, Aslı. Erkarslan, Önder
Publisher[s.l.]: [s.n.],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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