In 2002, Financial Holding Company Act was executed in Taiwan. In order to provide customers with ¡§one stop shopping¡¨, the act allows financial holding companies to own subsidiaries in different financial areas like banking, life insurance, property insurance and securities. However, to those groups who do not have the above subsidiaries, they meet changes and challenges of a new business condition. The saturation of whole life insurance policies and the decrease of interest rate result in the increase of the insurance premium. In this way, traditional insurance service stops improving. Under such pressure, those non-financial holding insurance companies manage to form strategic partnership with banks to develop bank-assurance market and expand marketing channels and by time achieve the goal of achievement development and stable management.
This thesis aims to explore ¡§the operating mode and achievements appraisal of the strategic partnership between insurance industry and banking.¡¨ Because the bank-assurance market of Taiwan has just started, there are no numbers to assess the achievement appraisal. As a result, the thesis discusses the achievement of strategic partnership between insurance companies and banks by interviewing the managers. The research bases on literature review and question design and evaluates the achievement of strategic partnership by examining the motives of launching a strategic partnership, the conditions of choosing a partner and the interaction between both sides.
The outcome of research shows, in the process to form strategic partnership, it is the insurance company¡¦s fame and reward system that determine if the insurance company is able to get into the banking system. The more the executives trust each other, the more possible they can co-operate. In the strategic partnership, both sides share resources, which is why bank-assurance expands. The chief aim of strategic partnership is to create profits, then the achievement income. The research also shows that old banks and new banks have different conditions for the strategic partnership. The insurance companies have come up with different strategies regarding their own management and the need of their partner banks. In this way, they can have long-lasting and stable management in bank-assurance.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0613109-115556 |
| Date | 13 June 2009 |
| Creators | Lin, Cheng-fang |
| Contributors | Liang, Huei-Mei, Tu, Yi-Min, Huang, Jen-Jsung, LEE, Chin-Tarn |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0613109-115556 |
| Rights | not_available, Copyright information available at source archive |
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