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Ekonomika športového klubu a športového zariadenia / Economy of sports club and sports arena

The aim of thesis was to analyse management and economic activity of sports club Iuventa Michalovce with his sports arena Chemkostav Arena. To achieve this goal it was necessary to analyse revenues and expenses of the club, along with the correlation results to finance resources. Emphasis was also held at the human resources, competition analysis and communication towards the fans and society. It was proved that Iuventa Michalovce is the prototype of a modern sports club, which together with the patron tries to build a quality background and increase the popularity of handball locally and Slovakia. Thanks to its main partner, the situation in the club is stable, although the club does not achieve positive economic results, as it focuses primarily on the sport results.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150215
Date January 2012
CreatorsMačuga, Marek
ContributorsNovotný, Jiří, Kotáb, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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