In this dynamic digital landscape, the marriage of motion design and branding has emerged as a powerful tool for businesses looking to captivate and connect with their audiences. Motion design, with its ability to breathe life into static visuals through animation, sound, and interactivity, has become an integral component of modern branding strategies. This paper delves into the author’s approach on creating relationships between a brand and consumer through motion design, exploring techniques used by the industry leaders and implementing them on a creative project.
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:digitalmedia-culminating-experience-1008 |
Date | 01 May 2024 |
Creators | Pulak, Maheen |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | Master of Fine Arts in Digital Media Culminating Experience |
Rights | Copyright by the author. |
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