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Investigating the effect of integrated product relevance on consumer response toward arts sponsor

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1. http://repository.hkbu.edu.hk/etd_ra/610
2. http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1609&context=etd_ra

Identifer	oai:union.ndltd.org:hkbu.edu.hk/oai:repository.hkbu.edu.hk:etd_ra-1609
Date	01 January 2004
Creators	Poon, Tak Yau
Publisher	HKBU Institutional Repository
Source Sets	Hong Kong Baptist University
Language	English
Detected Language	English
Type	text
Format	application/pdf
Source	Restricted Access Theses and Dissertations
Rights	The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.