The following internship report is a documentation of my work with the for-profit entity Huka Entertainment during the Spring 2013 semester. This report focuses on my observations and suggestions while working closely with the Marketing and Sponsorship departments. I will analyze the strengths, weaknesses, opportunities, and threats to the company, while describing its management structure and each of its three festivals. I will also discuss what best business practices are best to help Huka Entertainment thrive in the music festival market.
| Identifer | oai:union.ndltd.org:uno.edu/oai:scholarworks.uno.edu:aa_rpts-1152 |
| Date | 01 December 2013 |
| Creators | Hardin, Rebecca Jane |
| Publisher | ScholarWorks@UNO |
| Source Sets | University of New Orleans |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Arts Administration Master's Reports |
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