This report outlines my experiences and observations the New Orleans Museum of Art (NOMA). It will focus on a brief history of expansion through size and collections, attempts to garner a younger audience through new tactics, and will analyze the Museum’s strengths, weaknesses, opportunities, and threats. I will address the ways that staff members are adapting to help secure NOMA’s relevancy as a modern and forward thinking non-profit who is actively trying to grow its youth membership. I will primarily focus on the efforts of the External Affairs department to refine its long and short-term goals that include creating better alliances with other museums and cultural organizations within the community and revamping their fundraising events to appeal to a wider audience. In the conclusion of this report, I will present my recommendations to address some of the shortcomings I observed while working at the Museum.
| Identifer | oai:union.ndltd.org:uno.edu/oai:scholarworks.uno.edu:aa_rpts-1170 |
| Date | 01 December 2014 |
| Creators | Lacayo, Victoria C. |
| Publisher | ScholarWorks@UNO |
| Source Sets | University of New Orleans |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Arts Administration Master's Reports |
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