This report describes the duties and responsibilities involved in a 480-hour marketing and development internship from June to December of 2014 with Southern Rep Theatre. This first-hand research, supplemented by an earlier, shorter period as a box office associate from February to April of 2014, is used to examine the marketing, development, and managerial practices of the company. This examination includes a SWOT analysis, second-hand research into best practices, and recommendations for the company’s future. Southern Rep is a three decade old 501(c)3 not-for-profit professional theatre company based in New Orleans, which places a special emphasis on producing new works by contemporary playwrights.
| Identifer | oai:union.ndltd.org:uno.edu/oai:scholarworks.uno.edu:aa_rpts-1176 |
| Date | 01 May 2015 |
| Creators | Lazar, Peter Brooks |
| Publisher | ScholarWorks@UNO |
| Source Sets | University of New Orleans |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Arts Administration Master's Reports |
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