This thesis aims to shed light on the cultural and aesthetic implications of the relationship between Italy and India on and off the screens of Italy, following the expansion of Bollywood in Europe during the 90s. Bollywood's propagation abroad affected the identity of the South Asian diaspora, urban spaces and aesthetics which generated what Le Guellec - describing the arrival of Indians and Bollywood cinema to Paris - named as Bollywood/India mania. The study began with the exploration of the historical meaning of the term aesthetic in order to offer a contextualization on the sense of the aesthetic as a philosophy of art; furthermore, it established a background for further theoretical debate on South Asian diasporic identity formations within the entertainment industry of Italy. The research methods that predominated throughout this work were those of textual argumentation, aesthetic analysis, quantitative and qualitative questionnaires and interview data. The reasons for using different and interdisciplinary methods and approaches to offer an account on diasporic cultures, resided in the attempt to reveal the multiplicities of the "cultural and social" visible. The theoretical frame that this research intends to follow is through two quite distinct disciplines: aesthetic and cultural studies. The aim is to capitalise on the productive intersection of these two disciplines to analyse parts of the South Asian cultural text on the screen and beyond it as producers of transnational images imbued with melancholic memories and melancholically conceived spaces. This work will attempt to individuate the existence of representational patterns based on the aesthetic of melancholy with its nuances and metamorphoses, which represents, narrates and constructs South Asian and/or fused identities socially and culturally on the screens of Italy. The notion of semiosphere as elaborated by Jury Lotman, was utilised to define the cultural and dialogic dynamics of mainstream products that move constantly closer to each other generating original "formats" characterised by novel transnational and multiple identities. Throughout this thesis, the emphasis was placed on the "encounters", the "journeys" and the "sharing" of cultures, hence highlighting the possible conditions of belonging contemporaneously through multiple modalities: mentally, psychologically and experientially to multiplicities of cultures. In addition, the notion of "world culture" was contemplated in an attempt to practically support what Gilroy, in Black Atlantic, shaped as "inter-cultural" and translational formations.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:542770 |
| Date | January 2011 |
| Creators | Acciari, Monia |
| Contributors | Dudrah, Rajinder ; Rutherford, Susan |
| Publisher | University of Manchester |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | https://www.research.manchester.ac.uk/portal/en/theses/indoitalian-screens-and-the-aesthetic-of-emotions(8474e0f3-3b05-4c43-a1fe-dbed7ef08b03).html |
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