<p> This study examined the motivational factors that lead East Asian backpacker tourists to choose backpacking, and whether the destination choices of East Asian backpackers vary by nationality.</p><p> A sample of 100 East Asian backpacker tourists who travelled to Yunnan, China was surveyed. Both male and female was surveyed from a variety of age, vocation and nationalities.</p><p> The results may shed light on the reasons why East Asian backpacker tourists want to participating in backpacking. Information of the study showed that East Asian backpacker tourists found many motivational factors to be important when seeking backpacking and these factors varied based on demographic characteristics. </p><p> Understanding the importance of relative motivational factors studied may help tourism service providers better understand East Asian backpacker tourists' motivations so to customize the various types of services for different backpacker tourists. The associated tourism services, such as transportation, food service, accommodations, and recreational activities, may also benefit from the research findings.</p><p> <i>Keywords:</i> backpacker tourists, backpacking, motivation, destination choice.</p>
| Identifer | oai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:1523181 |
| Date | 09 August 2013 |
| Creators | Cao, Qing |
| Publisher | California State University, Long Beach |
| Source Sets | ProQuest.com |
| Language | English |
| Detected Language | English |
| Type | thesis |
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