When do consumers adopt digital
personal assistants like Cortana, Siri, or Alexa? This thesis proposes to add
to the current technology adoption literature on digital assistants by
examining the moderating impact of the purpose for which the device is used.
Building on the theory of uses and gratifications, it was expected that devices
viewed with high cognitive appraisal would be more likely to be chosen for
cognitive purposes than devices viewed with high affective appraisal, while
devices viewed with high affective appraisal would be more likely to be
selected for affective purposes than devices viewed with high cognitive
appraisal. Two experiments were conducted that supported these hypotheses.
| Identifer | oai:union.ndltd.org:purdue.edu/oai:figshare.com:article/12245543 |
| Date | 04 May 2020 |
| Creators | Nathanael Johnson (8797193) |
| Source Sets | Purdue University |
| Detected Language | English |
| Type | Text, Thesis |
| Rights | CC BY 4.0 |
| Relation | https://figshare.com/articles/Examining_the_Role_of_Purpose_in_the_Adoption_of_Digital_Assistants/12245543 |
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