Return to search

Budování brand awareness značky ASUS u cílové skupiny vysokoškoláků / Building up ASUS brand awareness among university students as a target group

Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74982
Date January 2007
CreatorsTřetina, Ondřej
ContributorsPostler, Milan, Herout, Lukáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0011 seconds