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How to Design the Organizational Structure of An Internet Firm Under Considering Its Environment and Strategy¡VAtlas Company As an Example

In the 21 Centuries after Y2K millennium bug scare, the Internet industry hottest issue is Dot-com bubble. Dot-com Company is based on Internet platform for all kind business transaction like developing, marketing, selling and service providing. During the rapidly new technology and truncated productivity cycle, the Internet business is much differ from traditional businesses, it must confront a market with fluctuation and uncertainty in every aspect. An Internet company that will survive and thrive must extremely organize their company very well for turn into Internet plays.
This research is based on the reports and documents that had been announced, study the theories and method of the environment, strategy, structure, then acquire a perfect solution. Proceeding research with the physical company as an individual case, and identify the possibility of the structure established, finally conclude the study and provide a solution to any company that is in the same field.
After the solid study, this research comes out following conclusions:
1.While organizing a business enterprise¡¦s structure, it must consider environment and strategy simultaneously.
2.The development of the business enterprise, certainly affected by environment but when the environments impact the business, business must adjust the structure to respond to the environments quickly.
3.No matter what kind of structure that business enterprise used,organizational design should be flexible and responsive.
4.Strategy and structure are the most import to a business enterprise, a business enterprise is hardly to resist or change the environments, but it can adjust itself to be following the trend.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0708102-223647
Date08 July 2002
CreatorsSu, Chun-Jung
ContributorsChang-yung Liu, Jason H. Huang, Iuan-yuan Lu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708102-223647
Rightsunrestricted, Copyright information available at source archive

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