This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1264 |
Date | 01 May 2015 |
Creators | Thomas, Jordan |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | Undergraduate Honors Theses |
Rights | Copyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/ |
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