Attention to radio advertisements: an application of selective attention theory

Description

Call number: LD2668 .T4 1986 B42 / Master of Science / Psychological Sciences

Links & Downloads

1. http://hdl.handle.net/2097/27591

Tags

Radio advertising.

Selectivity (Psychology)--Testing.

Attention--Testing.

Masters theses

Additional Fields

Identifer	oai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/27591
Date	January 1986
Creators	Bechtold, John Ivan.
Source Sets	K-State Research Exchange
Detected Language	English
Type	Text