Does nontraditional advertising increase attitude and recall?

Description

Thesis (M.A.)--Villanova University, 2009. / Communication Dept. Includes bibliographical references.

Links & Downloads

1. http://proquest.umi.com/pqdweb?did=1859354511&sid=1&Fmt=2&clientId=3260&RQT=309&VName=PQD

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/451055441
Date	January 2009
Creators	Earle, Daniel Holland.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here for download.