Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113349 |
| Date | January 2011 |
| Creators | Kšír, Tomáš |
| Contributors | Musil, Martin, Luštický, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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