by Lee Tak Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaf 93). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I --- BACKGROUND --- p.1 / Service Product --- p.1 / Passenger Car Market Size --- p.1 / Service Providers --- p.1 / Size of the Industry --- p.2 / Investment Return of the Distributor --- p.3 / The Global Market Trend and Strategy --- p.4 / Chapter II --- LITERATURE REVIEW --- p.6 / Customer Satisfaction --- p.6 / Understanding Service --- p.7 / Developing the Strategy --- p.8 / Tools for Service Marketers --- p.11 / Competing through Quality & Productivity --- p.14 / An Integrative Framework for Marketing Service --- p.15 / Chapter III --- OBJECTIVE & METHODOLOGY --- p.16 / Secondary Data Analysis --- p.16 / Problem Statement --- p.26 / Research Objective --- p.27 / Scope --- p.27 / Chapter IV --- PERSONAL INTERVIEW --- p.28 / Sampling --- p.28 / Conducting the Interview --- p.29 / Question Guidelines --- p.29 / Profile of the Interviewees --- p.30 / Summary of the Interview --- p.30 / Chapter V --- CUSTOMER SURVEY --- p.34 / Methodology --- p.34 / The Questionnaire --- p.35 / Field Work --- p.38 / Findings of the Survey --- p.39 / Chapter VI --- CONCLUSION --- p.46 / Alternative Strategy One - Cost Leadership --- p.47 / Alternative Strategy Two - Product Differentiation --- p.48 / Final Remarks --- p.49 / APPENDIXES --- p.51 / BIBLIOGRAPHY --- p.93
Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320767 |
Date | January 1996 |
Contributors | Lee, Tak Wah., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
Publisher | Chinese University of Hong Kong |
Source Sets | The Chinese University of Hong Kong |
Language | English |
Detected Language | English |
Type | Text, bibliography |
Format | print, viii, 93 leaves : ill. ; 30 cm. |
Coverage | China, Hong Kong, China, Hong Kong |
Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0012 seconds