by Mok Wai Yu, Julie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 39-40). / ABSTRACT / TABLE OF CONTENTS / CHAPTER / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.2 / Chapter 2. --- RESEARCH METHODOLOGY / Chapter 2.1 --- Research Design --- p.4 / Chapter 2.2 --- Data Collection Method --- p.6 / Chapter 3. --- MARKET SITUATION ANALYSIS / Chapter 3.1 --- History of Development of the Japanese Luxury Car Models and the Importation of the Models into Hong Kong --- p.8 / Chapter 3.2 --- Macro Industry Environment --- p.10 / Chapter 3.3 --- General Description of the Luxury Car Market in Hong Kong --- p.13 / Chapter 3.4 --- The Most Popular Luxury Auto Manufacturers --- p.14 / Chapter 3.5 --- Other Manufacturers of Luxury Models --- p.14 / Chapter 3.6 --- The Barriers to Entry to the Luxury Car Market in Hong Kong --- p.15 / Chapter 3.7 --- Methods to Leverage the Unfavourable Effects of the Entry Barriers to the Luxury Car Market in Hong Kong --- p.16 / Chapter 4. --- RESEARCH FINDINGS / Chapter 4.1 --- Evaluation of Market Performance of the Target Models --- p.19 / Chapter 4.2 --- Strategies Adopted by Toyota's Lexus and Honda's Acura --- p.22 / Chapter 5. --- LIMITATIONS --- p.29 / Chapter 6. --- CONCLUSION --- p.31 / APPENDIX I Luxury Car Models Available in Hong Kong and Their Respective Market Share --- p.33 / APPENDIX II Comparable Car Models in the Luxury Car Market in Hong Kong within the Target Range --- p.34 / APPENDIX III Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Saloon --- p.36 / APPENDIX IV Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Sedan --- p.37 / APPENDIX V Market Positioning of Lexus against Mercedes and BMW in Hong Kong (Price vs Engine Size) --- p.38 / REFERENCES --- p.39
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319284 |
| Date | January 1994 |
| Contributors | Mok, Wai Yu Julie., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iv, 40 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, Japan |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0019 seconds