The content of this thesis is an analysis of the consumer ´s behaviour, his attitude to the risk/loss, how he prevents the risk of this loss, which instruments and methods might be used to reduce the loss in certain areas that are related with the consumer´s behavior. Two types of familes and three different life situations were chosen to apply the particular methods and instruments. The outcome of the thesis is a suggestion of the process that would lead to reduction of the risk of loss in given life situations in these two model familes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241280 |
| Date | January 2016 |
| Creators | Navrátil, Radek |
| Contributors | Katrňáková, Eliška, Škapa, Stanislav |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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