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Propagace softwarového produktu na B2B trhu / Promotion of Software Product on B2B Market

This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:378374
Date January 2018
CreatorsMatela, Vít
ContributorsSuchý, Marek, Luhan, Jan
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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