The thesis is concerned with the actual topic -- market entry by new banks (Air Bank, Zuno Bank, Equa Bank) to the Czech banking market in 2011. The work analyses all reachable data, circumstances of their foundation, management structure, product offer and especially the chosen strategy. The whole topic is put in context of actual macroeconomic conditions, which have crucial importance on their functioning. Partial aim of the work is to define potential risks and weaknesses of these institutions and especially review the possible impact on the Czech banking sector. Part of the thesis also considers customer review of actual product offers from these new banks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:96361 |
| Date | January 2011 |
| Creators | Habina, Martin |
| Contributors | Dvořák, Petr, Veselý, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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