The diploma thesis deals with strategic analysis of the selected bank. Its goal is to evaluate the company´s competitive position with regard to the specifics of the banking industry. The theoretical part includes the historical development of strategic management, defines the key analytical methods used in strategic analysis and describes the characteristics of the industry. Application of the analyses, their summarization and interpretation is included in the practical part. The thesis, inter alia, explains the principle of building savings and provides a broad overview of the topic. The results of the thesis could be used for decision making of external and internal users.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201765 |
| Date | January 2015 |
| Creators | Válek, Tadeáš |
| Contributors | Boukal, Petr, Špička, Jindřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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