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Marketing management in PRC : an overview of beer market in china : a case study of understanding consumer behaviour and managing brand equity in China /

Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 69).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51348866
Date January 1996
CreatorsLee, Kwok-wah, Gilbert.
PublisherHong Kong : University of Hong Kong,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract.

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