The dissertation gives an analysis of the contemporary condition in the area of fitness centres. The business plan for introducing a new fitness centre in the market follows. Based on research and analyses appropriate strategies and tools have been chosen, so that the enterprise could bring added value to the owners and above all customers´needs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222086 |
| Date | January 2009 |
| Creators | Čupr, Tomáš |
| Contributors | Pokorný, Lukáš, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds