Return to search

A comparative analysis of the advertising objectives and strategies used by major brands of soft drinks in the Hong Kong market by Lam Man-Fai.

Summary in Chinese on endpapers. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: l. 106-108.

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321311
Date January 1972
ContributorsLam, Man-Fai., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
PublisherS.n.]
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 108, 8 l. illus. 28 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Page generated in 0.0018 seconds