Brand awareness effects on consumer decision making for a common, repeat purchase product :

Description

Thesis (M.Bus.)--University of South Australia, 1996.

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/83775
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:43066

Tags

Brand choice.

Brand name products.

Consumers' preferences.

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/268411
Creators	Macdonald, Emma Kate.
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review