Tensions of extensions : adverse effects of brand extension within consumer relationships /

Description

Diss. Stockholm : Handelshögskolan i Stockholm, 2008.

Links & Downloads

1. http://www2.hhs.se/efi/summary/753.htm

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/243940887
Date	January 2008
Creators	Sjödin, Henrik,
Publisher	Stockholm : Economic Research Institute, Stockholm School of Economics (EFI),
Source Sets	OCLC
Language	English
Detected Language	English
Source	Summary by EFI