The goal of this thesis was to analyze the perception of a selected brand and to evaluate from the perspective of the public and of company Vodafone Czech Republic a. s..
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:54264 |
| Date | January 2010 |
| Creators | FACKENBERGOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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