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Marketingová strategie firmy GROUPE SEB / Marketing strategy of Groupe SEB

This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11093
Date January 2009
CreatorsHnyková, Petra
ContributorsHalík, Jaroslav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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