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Strategický brand management z pohledu mediální agentury. / Strategic brand management for Media agency point of view

Main point of this work is to describe known aproaches to strategic brand management and to implement this aproaches on the real data from automotive industry. This whole topic is analyzed from media agency point of view.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9428
Date January 2009
CreatorsVacovský, Josef
ContributorsPostler, Milan, Vítek, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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