The subject of this diploma thesis is the creation of a business plan for the construction of a ski resort using the methods of quantitative research and strategic analysis which will be implemented through a newly established company. These tools are a part of the analytical part of the thesis and at the same time they serve as a basis for the actual solution proposals. The proposal part introduces the business plan itself, which is analyzed primarily through the marketing mix and financial plan, which leads to the final recommendation whether to implement the project or not.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416869 |
| Date | January 2020 |
| Creators | Pospíšil, Jakub |
| Contributors | Kovařík, Jaroslav, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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