This master thesis deals with the proposal to increase sales of single portion ice cream desserts of the company ABC Ltd. on the market in the Czech Republic. First of all, this thesis treats with analyse of various activities of the company and their evaluation with the aid of analytical methods. Second of all, problematic parts are selected and there are proposals submitted for their solution in the proposal chapter. As result of this master thesis is evaluation of benefits of proposed solutions for the year 2016 and their comparison with expenses and overall recommendation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234764 |
| Date | January 2016 |
| Creators | Jarchovský, Petr |
| Contributors | Jörka,, Pavel, Mikulec, Luděk |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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