The subject of this thesis is to determine a business strategy, that will allow the company Farmet a.s. to increase its sales and to strengthen the position on the markets. The theoretical part describes methods and procedures that are further being referred to in the main part. The main part consists of the internal and the external environment analysis, as well as the SWOT analysis. Based on the actual accounting data and with regards to the current company position, there are several proposed strategies of possible business development. These strategic options are evaluated in terms of their individual profitability and risk. The final part of this thesis determines the optimum strategy and describes its implementation in more detail.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165447 |
| Date | January 2012 |
| Creators | Žďárská, Kristýna |
| Contributors | Pirožek, Petr, Tripes, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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