Juice and nectar consumer behaviour. Marketing research in cooperation with Pfanner, spol. s r. o. / Nákupní chování spotřebitelek džusů a nektarů. Marketingový průzkum ve spolupráci s Pfanner, spol. s r.o.

Description

In the theoretical part the thesis focus on consumer behavior and marketing research. Describes three models of buyer behaviour, main factors influencing the behaviour and the purchase decision-making proces. The second part of the thesis presents results of the primary marketing research.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-9130

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9130
Date	January 2008
Creators	Caisová, Alena
Contributors	Zamazalová, Marcela, Vávra, Oldřich
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	English
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess