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Model hodnocení ekonomických a sociálních faktorů výkonnosti v řízení podnikatelských subjektů / Model of Evaluation of the Economic and Social Performance Factors in the Management of Business Enterprises

This doctoral thesis focuses on the evaluation both economic and social performance factors in the management of business enterprises. The aim is to introduce a model that is based on the Balanced Scorecard principle. The main focus here is on the economic and social area directly stemming from the theoretical basis of the Corporate Social Responsibility. As a result of this thesis is to introduce not only the compilation of the model for performance evaluation of business enterprises but also the methodology of its implementation as well as creation of a strategic map. In order to do so, it is to define key performance indicators that are linked to the evaluation of the strategic aims in the individual perspectives. Thus, the identification of the economic and social factors is the key prerequisite which has an impact on performance in the area of Information and communication activities in the Czech Republic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233777
Date January 2014
CreatorsHornungová, Jana
ContributorsFreiberg, František, Paseková, Marie, Škapa, Stanislav, Kocmanová, Alena
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/doctoralThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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