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Využití nástrojů a metod manažerského účetnictví při formulaci a implementaci strategie v projektové firmě / Use of tools and methods of management accounting in formulation and implementation of a project company’s strategy

The thesis "Use of tools and methods of management accounting in formulation and implementation of a project company's strategy" describes the tools and methods of managerial accounting which project-oriented companies should use in strategy formulation and its subsequent implementation. The theoretical part focuses on the description of methods and tools of strategic management and the ways to implement them. Practical part applies the defined methodical processes to a project-oriented company VPÚ DECO PRAHA a. s. To this company, I drafted a mission and vision, created a SWOT analysis that served as a basis for Cross-Impact analysis and subsequently produced a Balanced Scorecard model, tailored to its needs. I also calculated the company's target costing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193131
Date January 2014
CreatorsRysová, Monika
ContributorsKrál, Bohumil, Houser, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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