Currently the competition of Taiwan bank wealth management has reached the climax. There might be hidden risk from this rush. In this highly competitive environment on growth and profit pursuing, the problems of the performance evaluation system, such as low employee stability and lack of product segments for the customers of M shaped society, result in further challenges, specially the aggressive action of private bank on big customers. Besides, the organization flexibility would affect the future of the bank herself.
The study is based on the organization culture and the Resource-Based competitive advantage of the foreign bank as the company advantage to modify the organization strategy, to higher employee stability and to enhance customer relationship.
The study uses RBV as research method by analyzing the resource of the customers, the employees and the banks to understand the advantage of the wealth management in foreign bank and how the bank stays sustainable operation because of the resource accumulating. Furthermore, from the result of RBV, we can understand how the bank can strengthen continuously the existing resource advantages and affect the employees and customers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822108-120352 |
| Date | 22 August 2008 |
| Creators | Ke, Zhong- Rong |
| Contributors | Chang-yung Liu, H. Jason Huang, Pin-Yang Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822108-120352 |
| Rights | not_available, Copyright information available at source archive |
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