Return to search

Consumer perception and behaviour towards credit cards' bonus point programs.

by Hau Ka-hau, Wu Wei-chi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 84-[85]). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vii / LIST OF ILLUSTRATIONS --- p.ix / LIST OF TABLES --- p.xi / ACKNOWLEDGEMENTS --- p.xii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background Information --- p.1 / Purpose of.the Study --- p.5 / Chapter II. --- METHODOLOGY --- p.6 / General Description of the Experimental Technique --- p.6 / Subjects Used --- p.8 / Simulation Game --- p.8 / Company Interview --- p.9 / Details of the Experiment --- p.9 / Chapter III. --- DATA ANALYSIS AND DISCUSSION --- p.13 / Chapter IV. --- COMPANY INTERVIEWS --- p.22 / Interview with Citibank --- p.22 / Interview with American Express --- p.28 / Chapter V. --- IMPLICATIONS AND RECOMMENDATIONS --- p.33 / Factors Affecting the Selection of a Credit Card --- p.33 / Benefits of the Bonus Points Programs --- p.35 / Lucky Draw --- p.37 / Discounted Merchandise --- p.39 / Target Marketing --- p.41 / Chapter VI. --- LIMITATIONS OF THE STUDY --- p.44 / Chapter VII. --- CONCLUSION --- p.46 / APPENDICES --- p.48 / TABLE --- p.82 / BIBLIOGRAPHY --- p.84

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319314
Date January 1994
ContributorsHau, Ka-hau., Wu, Wei-chi., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, xii, 84, [1] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Page generated in 0.0019 seconds