by Hau Ka-hau, Wu Wei-chi. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 84-[85]). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.vii / LIST OF ILLUSTRATIONS --- p.ix / LIST OF TABLES --- p.xi / ACKNOWLEDGEMENTS --- p.xii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background Information --- p.1 / Purpose of.the Study --- p.5 / Chapter II. --- METHODOLOGY --- p.6 / General Description of the Experimental Technique --- p.6 / Subjects Used --- p.8 / Simulation Game --- p.8 / Company Interview --- p.9 / Details of the Experiment --- p.9 / Chapter III. --- DATA ANALYSIS AND DISCUSSION --- p.13 / Chapter IV. --- COMPANY INTERVIEWS --- p.22 / Interview with Citibank --- p.22 / Interview with American Express --- p.28 / Chapter V. --- IMPLICATIONS AND RECOMMENDATIONS --- p.33 / Factors Affecting the Selection of a Credit Card --- p.33 / Benefits of the Bonus Points Programs --- p.35 / Lucky Draw --- p.37 / Discounted Merchandise --- p.39 / Target Marketing --- p.41 / Chapter VI. --- LIMITATIONS OF THE STUDY --- p.44 / Chapter VII. --- CONCLUSION --- p.46 / APPENDICES --- p.48 / TABLE --- p.82 / BIBLIOGRAPHY --- p.84
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319314 |
| Date | January 1994 |
| Contributors | Hau, Ka-hau., Wu, Wei-chi., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, xii, 84, [1] leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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