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Locational analysis and distribution strategy for a local retail bank.

by Lam Chun Wah, Lo Kar Ming, Alen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 81-82). / INTRODUCTION --- p.3 / METHODOLOGY --- p.6 / Identify social-economic trends --- p.6 / Review of the banking industry --- p.7 / review Hong Kong local banks financial performance --- p.7 / Perform in-depth financial and locational analysis of the selected local bank and its distribution channels --- p.8 / Explore alternate product/service distribution channels --- p.8 / Determine consumer behavior towards different financial product/services and channels --- p.9 / Recommend future distribution channel strategy for this local bank --- p.9 / Predict competitor response to the recommended strategy --- p.9 / SOCIAL - ECONOMIC REVIEW --- p.10 / Population Demographics --- p.10 / Economic Indicators --- p.14 / REVIEW OF THE BANKING INDUSTRY --- p.19 / The Banking Industry of Hong Kong --- p.19 / The three-tier system --- p.19 / The Interest Rate Rules --- p.21 / The Hong Kong Monetary Authority --- p.21 / The Banking Industry Performance --- p.22 / The Banking Strategic Review --- p.28 / REVIEW ON HONG KONG LOCAL BANKS FINANCIAL PERFORMANCE --- p.31 / The Asset Size and Profit --- p.31 / Financial Performance --- p.33 / Correlation analysis on bank performance --- p.36 / LOCATIONAL ANALYSIS OF BRANCH DISTRIBUTION FOR THE WING HANG BANK --- p.40 / Company Background --- p.40 / The Branch Network --- p.41 / List of Wing Hang Bank Branches and Addresses --- p.42 / Hong Kong Insland --- p.42 / Kowloon --- p.42 / Financial Performance of Branches --- p.42 / Locational Analysis --- p.44 / Transaction Analysis --- p.47 / ALTERNATIVE PRODUCT/SERVICE DISTRIBUTION CHANNELS --- p.53 / Banking service industry --- p.53 / CONSUMER BEHAVIOR TOWARDS DIFFERENT FINANCIAL PRODUCT/SERVICE AND CHANNELS --- p.59 / General trends --- p.59 / RECOMMENDATION ON TO WING HANG BANK --- p.66 / Branch Network Size --- p.66 / Cost cutting --- p.68 / Combine functions and develop new products --- p.69 / Branch Image --- p.72 / Branch atmosphere --- p.72 / Branch contact --- p.73 / Use of Self Service Terminals --- p.75 / COMPETITOR RESPONSE --- p.76 / OVERALL COMMENTS --- p.79 / APPENDIX --- p.80 / BIBLIOGRAPHY --- p.81

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322482
Date January 1999
ContributorsLam, Chun Wah., Lo, Kar Ming Alen., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 82, [54] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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