The thesis is focused on the analysis of the current communication mix of selected product of the unnamed bank and suggesting of recommendations for its improvement. The theoretical part contains the explanation of terms and knowledge relating not only to the marketing communication, but to the marketing in general. In the analytical part is evaluated the current situation of the marketing communication of the selected company. In the last part of the thesis, based on the knowledge gained from the analytical part, are created proposals for the completing of the current communication mix of the selected product including their benefits and cost evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402054 |
| Date | January 2019 |
| Creators | Kotková, Kristýna |
| Contributors | Hornungová, Jana, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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