The Diploma thesis deals with two different banking systems. The first and second chapter have theoretical character and talk about marketing in services and changes in today's global banking world.The third chapter gains both from theoretical and practical knowledge and describes banking system in Czech republic and USA. The most important chapters are the 4th, 5th and 6th. They include bank services analyse, fee politics, type of distribution, and communication with clients. The result is mostly in comparison of the value and convenience for the client.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:7590 |
| Date | January 2008 |
| Creators | Ťopková, Alena |
| Contributors | Zamazalová, Marcela, Procházka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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