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Corporate social responsibility as a competitive advantage strategy by community banks in Tshwane

Thesis (MTech. degree in Organisational Leadership)--Tshwane University of Technology, 2010. / This study proposes to investigate the extent to which personal banking consumers of community banks perceive that there is a relationship between the quality of banking services they receive and the principles that govern socially responsible practices. Specifically, the study investigates the extent to which retail banking consumers of selected two different community banks in Tshwane attribute their levels of (dis) contentment (as surrogates of perceptions) to the community banking services provided to them in the context of well known Corporate Social Responsibility (CSR) principles

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000509
Date January 2010
CreatorsZhowa, Takesure.
ContributorsRugimbana, Robert.
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeText
FormatPDF
Rights© 2011 Tshwane University of Technology

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