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A Case Study of the Public Relations Programs of the Six Southern Baptist Seminaries

The study examined the similarities and differences in the public relations programs of the six Southern Baptist Convention-owned seminaries. Using data collected from surveys and interviews, the study found the general perception of public relations at each seminary good, although some constituencies did not understand the public relations program's purpose. Cooperation among the six seminaries was limited, and most respondents said individual needs kept the seminaries from working more cooperatively. The diversity of primary job responsibilities makes cooperation limited since all programs do not share the same assignments. Limited historical documentation is available on the growth of the public relations programs. The study includes four chapters: a general introduction; an historical overview; analysis of data; and conclusions and recommendation for further study.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504036
Date12 1900
CreatorsPoole, Philip
ContributorsKim, Tae Guk, Swanson, Carl L.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 95 leaves, Text
RightsPublic, Poole, Philip, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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