The Master's Thesis is dedicated to a topic of project management which is explored through the fashion brand Bazar Bar. The theoretical part is focused on definition necessary terms for the whole Thesis and it is occupied with connected fields of study: project management and brand marketing. In the practical part are the theoretical knowledge presented on the real brand called Bazar Bar. The Master's Thesis has set a target to analyse the real fashion brand operating on the Czech Market from two points of view: project management and brand marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261988 |
| Date | January 2015 |
| Creators | Šlégrová, Olga |
| Contributors | Tyslová, Irena, Hrůzová, Helena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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