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Analýza marketingovej komunikácie vybranej firmy / The analysis of marketing communication of selected company

The scope of the thesis is the completion of the analysis of marketing communication realised nowadays by slovak beer brand Zlatý Bažant (Golden pheasant). The theoretical part of this work is devoted to marketing, marketing communication and its trends. The practical part is devoted to the description and analysis of the marketing communication of Zlatý bažant.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73789
Date January 2010
CreatorsKažimírová, Jaroslava
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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